LifeHunt

LifeHunt is a new app, which combines the old treasure hunting concept with modern gear and new concepts in order to provide knowledge by letting the user discover important places. But LifeHunt is not just an app, it has the potential to become an activity and a strong brand. The app works by structuring different series of locations in what we call quests. A user can start a quest, go through all the hotspots, and finish the quest. The game provides different levels of difficulty, starting with a basic pointed arrow at the easiest level and going to a simple riddle that must be solved by the user in order to discover the next location. By this time I'm sure you can already see the addictiveness and the income potential of this app. There are so many ways to monetize it that it becomes a matter of choice and we get the liberty to pick the best way while sustaining an enjoyable experience for our users. That's why we won't have ads. CONCEPT The target audience for this app are active travellers that want to explore in a different way compared to other methods. In Denmark alone, there are over 4 million people who come to visit this beautiful country, so our main goal is to convert 10% of this number to become active users of LifeHunt. LifeHunt is for active travellers between the ages of 15 to 45, people who are fully capable of functioning a smart phone, and able to understand their surroundings for fun exploration. The concept of the game is very basic for people of all ages, wording and vocabulary for each quest is understandable and the hints and structure for each quest is appealing and fun. LifeHunt does create an attractive concept with a clear understanding of what the person is playing for. An exploration app that is fun, educational, and usable for all ages. The reason behind this app is to create a different way for people to explore different cities in their country or in a different country. And the concept is usable offline as well so people will not have to worry about roaming charges. FUN LifeHunt is more exciting than other games because it takes place in real life. The users actually are part of the story because they write it. There is a constant exchange of information between the game and the player, who is immediately informed when various events occur. LifeHunt provides different difficulties for players, making possible for every user to choose a appropriate difficulty. The social media integration and the rich content we provide will definitely make the user come back for more as there is always more. LifeHunt is for sure innovative in its way of combining culture with movement and gaming. There are not many games taking place in the real life while sustaining a virtual support, and LifeHunt is the only one targeted at culture via movement. EXECUTION The game is not only easy to learn and use, but it's natural. Regarding usability, tutorials will be implemented right away, we have a support team backing up any ticket as for the game pause - no, we don't support it because LifeHunt takes place in real life and you can't pause that. LifeHunt has geolocation as the main input method, as the whole game is based on location. Also for now it requires Internet access - offline functionality to be implemented at a later point. The accuracy of LifeHunt depends on the GPS of the device running it. As we are basing the app on geolocation we make use of multiple sensors for accomplishing our purpose: GPS, Wi-Fi and Cellular sensors. FEASIBILITY Our plan for bringing this app into the market is through online promotion and partnerships with the businesses and tourist attractions that is actively looking for more patrons. The business model that we will develop will help LifeHunt receive funding from investors and backers. In order to see what attracts the Danish community for this game we will be conducting an online survey as well as a face-to-face survey to get a clear understanding with the target audience that we are trying to attract. Our hypothesis for a target audience are people who love to travel and explore, between the ages of 15 – 40 and fully understand the functionality of a smart phone. With a new concept of exploration the success of this app will have a very pragmatic chance of becoming successful. There are three winners in this scenario through LifeHunt; the businesses and tourist attractions can get much better exposure through this app which mean more tourist and visitors for their business, the people using the app to find and explore different things that a city can give them memories for a lifetime and finally it’s a benefit to LifeHunt for the app to become a global app.

Olena Mikhanosha's passion lies within web-design, graphic design, photography, videography and communication. She was born and raised in Ukraine. When Olena was 19 years old she moved to Denmark. Currently she is studying Multimedia Design and Communication at Copenhagen Business Academy. Before landing at CBA, she has been working with the Graphic Design at Social Liberal Youth of Denmark. She lives in Copenhagen and is an avid designer. Andrei Neculaesei is a young but strong software developer. As many hardcore developers, he's coming from Romania. He usually drinks his morning coffee while reading the latest trends in the geek world. Andrew learned first how to use a keyboard, and then learned handwriting. He also started programming at the age of 9 and didn't stop ever since. He is now 20 years old, living in Copenhagen while working as a full time software developer. Andrew is nice, but he insists that he doesn't like people. Adam Vongrej is a 21 years old student from the Czech Republic studying in the field of Computer Science at the Copenhagen Business Academy in the 4th Semester. He is a passionate Software developer with high motivation. He likes to spend his free time developing various applications for different platforms as well as working out in the gym and living a healthy life. He works part-time as a Business Intelligence student assistant at Kunde & Co. Christopher Reyes is a student who studies at Forsyht Tech Community College in Winston Salem, NC. Eight months ago, Christopher has moved to Copenhagen, Denmark as an exchange student and now is a part of the Marketing team for LifeHunt. Christopher is studying Business Administration and Marketing Management.